As reported on Entrepreneur:
No one can deny that logo design can be an incredibly sensitive matter for a company because its graphic identity is one of its most valuable intangible assets and one wrong move can send the wrong message.
Apparently Amazon knows it, but did not say that social networks can be a breeding ground for harmful manipulations. According to the Today portal, the e-commerce company changed its logo twice to avoid comparisons with Adolf Hitler.
The first logo featured the iconic Amazon box with a blue ribbon with the cut teeth facing down, while the new version features the label folded over the smile.
What’s the problem with the new Amazon icon?
That the breeding ground of social networks was responsible for turning it to black and white and this reminds of a nefarious character in human history pic.twitter.com/L1Ywzh8Bdx
– MS Design (@msevero_dg) February 25, 2021
A spokesperson told The Verge that “Amazon is always exploring new ways to delight our customers. We designed the new icon to generate anticipation, excitement and joy when customers start their shopping trip on their phone, just as they do when they see our boxes on their doorstep. "
The new icon seeks to evoke, according to the spokesperson, the joy of opening an Amazon package that has just arrived at your home.
The change may seem silly, but it must be remembered that logos are a fundamental part of a brand’s image and the transmission of its values.
Author: Entrepreneur en Español
Date: 2021 03 02
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