The Business Model Canvas (BMC) is the structure of a business plan on one single page.
The concept of Business Model Canvas was brought to the world by Alexander Osterwalder in 2004.
He then developed it together with Yves Pigneur and Alan Smith and a community of 470 experts in 45 countries around the world leading to the publication of the book Business Model Generation, a world best-seller translated into 30 languages.
Today, the Business Model Canvas is an international standard and it is taught in the best schools in the world, including Stanford and Berkeley University.
The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation.
They deliver three things:
• Focus: since it is more concise than a traditional business plan
• Flexibility: sitting on a single page it is a lot easier to tweak than a business plan
• Transparency: it makes a much easier to understand a business model
Over the years many other Canvases was created inspired by the power and simplicity of the Business Model one with the aim of having a greater comprehension of the company.
Learn more about Canvas Alternative Applications by following the links below:
– Buyer Personas Canvas
– Value Proposition Canvas (also called Product/Market Fit Canvas)
– Supply Chain Canvas
– Cash Flow Canvas
Business Model Canvas Books
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Business Strategy | Product Marketing | Executive Master eCommerce Management | Business Innovation Master | MSc
I am driven by my personal growth and of people/contexts that surround me.
I followed a professional path in Valentino Fashion Group and Luxottica during which, thanks to the ability to understand different businesses and interests, I was able to succeed in Operations, Merchandising and Retail.
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