Startup Strategy Books

The book that defined and developed the concept of Lean Startup. A must-read!

This book contains hands-on techniques and tools for implementing Lean Startup.

If you are starting a new venture and you need to organize sales, marketing and business development, this is for you!

This book applies Lean Startup concepts to every innovation within any organisation.

This book explains how to create value propositions customers can’t resist and develops the idea of Value Proposition Canvas

This book will teach you the simple way to talk with your potential customers to define their problems: asking!

This book tells how to create products that people can't put down.

This book explains how to test Solutions to potential customers' problems. One of my favourites!

This book gives a useful method to test ideas and MVPs

This is the guide to bring products to larger markets after having them tested

The book that defined and developed the concept of Growth Hacking. A must-read!

This book contains hands-on techniques and use cases for implementing Growth Hacking.

Everything you need to know about how a Viral Loop works.

This book will tell you the secrets about creating a Viral Loop.