As reported on Jim’s Marketing Blog:
“I’ve had enough”. There’s real power in those 3 words.
We say ‘I’ve had enough’ when we’ve reached a tipping point. When we’re no longer prepared to allow a bad situation to persist. When more of the same is simply not an option any more. When we know it’s time for action.
‘I’ve had enough’ is also the precursor of all meaningful, lasting improvement. It’s what every business owner who turned their fortunes around said, just before they shifted gears and did what was required.
I noticed this morning, that three of my five most recent clients used those words, somewhere in their initial email to me. One even used it in the subject line. “Jim, I’ve had enough”. Interestingly, in each of those three examples, it was a different issue that motivated them to take action. One said she’d had enough of the famine and feast cycle. Another said he’d had enough of making a living and wanted to make a fortune. And the guy who used it in the subject line, said he’d had enough of waiting for things to improve.
Different motivations; (at least on a surface level). Different personalities, ages and industries. But unified by a desire for something spectacularly better.
I think that’s what we all want. But it’s only when our ‘want’ becomes big enough that we decide to act.
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Source: Jim’s Marketing Blog
Author: Jim Connolly
Date: 2020 09 06
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