Lean StartupEstimated Reading Time: just 1 min

The Lean Start-up is a framework for developing businesses and products that aim to shorten both

  • the Time to Market
  • the reaching of Break Even Point.

The concept of Lean Start-up was brought to the world by Eric Ries in 2008.

This framework is based on adapting lean management principles to start-up companies but it can be used also for introducing new products and services to a market or to develop innovative projects inside an organization.

Today, several companies such as Dropbox, Intuit, Wealthfront, Votizen, Aardvark and Grockit adopted Lean Start-up methodology and its principles are also taught in classes at Harvard Business School and UC Berkeley.

Lean Start-up methodology aims to eliminate waste and to increase value during the product development phase.

This is achieved by

  • Talking with Target Customers
  • Co-developing Value Propositions with them
  • Using Customers Feedback to avoid investing in features that nobody wants to pay for

These 3 activities are performed on a day by day basis in order to achieve Continuous Improvement.

The Lean Start-up Framework is popular because of

  • Minimization of the Capital needed by the start-ups
  • Strong Relationship that can be created between the Company and the Customer


Lean Start-up Framework is based on a lifecycle every successful new company/product goes through.

Being more specific, each phase of this lifecycle is based on the incremental percentage of growth given by every additional customer at each stage.

In general, the bigger the revenues get and the smaller the incremental percentage of growth given by every additional customer gets.

Therefore, each lifecycle stage of the company/product requires:

  • Specific targets
  • Specific techniques

Learn more about the methodology and its 5 stages lifecycle by reading Lean Start-up Framework.

Nicola Zaffonato Administrator

Business Strategy | Product Marketing | Executive Master eCommerce Management | Business Innovation Master | MSc

I am driven by my personal growth and of people/contexts that surround me.

I followed a professional path in Valentino Fashion Group and Luxottica during which, thanks to the ability to understand different businesses and interests, I was able to succeed in Operations, Merchandising and Retail.

These organizations have exploited my ability to mediate and translate needs/constraints into practice, assigning me to Project Management roles.

Luxottica relied on my ability to analyze, to anticipate things and to imagine/implement solutions by appointing me in Supply Chain Management department and assigning me to the Product Management of IoT solutions for Anti-counterfeiting and Retail digitalization.

During this professional path, I also developed my leadership by managing teams to build Processes, Organizations, Systems and Governance Tools.

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