As reported on GrowthHackers Trending:
“Business-to-Business, more commonly known as B2B, is one of the many business models that companies categorize themselves under. A company with a B2B business model does business with another company who act as their consumers (like the one involving a manufacturer and a wholesaler). A B2B startup could provide other companies with different kinds of commodities right from raw materials and finished products to consultation and services required by them to operate optimally. To ensure this model is profitable for the company, the B2B marketing strategies are designed in a way that sales are driven solely from wholesale transactions. This is in contrast with the B2C model, which is Business-to-Consumer oriented. In B2C, the marketing strategies are designed to help companies to do business directly with individual customers at a retail level.
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Source: GrowthHackers Trending
Author:
Date: 2020 06 03
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