Business Model Canvas Alternative ApplicationsEstimated Reading Time: just 2 min

The Business Model Canvas (BMC) is the structure of a business plan on one single page.

Business Model Canvas

The concept of Business Model Canvas was brought to the world by Alexander Osterwalder in 2004.
He then developed it together with Yves Pigneur and Alan Smith and a community of 470 experts in 45 countries around the world leading to the publication of the book Business Model Generation, a world best-seller translated into 30 languages.
Today, the Business Model Canvas is an international standard and it is taught in the best schools in the world, including Stanford and Berkeley University.

The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation.
They deliver three things:
Focus: since it is more concise than a traditional business plan
Flexibility: sitting on a single page it is a lot easier to tweak than a business plan
Transparency: it makes a much easier to understand a business model

Over the years many other Canvases was created inspired by the power and simplicity of the Business Model one with the aim of having a greater comprehension of the company.

Learn more about Canvas Alternative Applications by following the links below:
Buyer Personas Canvas
Value Proposition Canvas (also called Product/Market Fit Canvas)
Supply Chain Canvas
Cash Flow Canvas

Business Model Canvas Books

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Nicola Zaffonato Administrator

Business Strategy | Product Marketing | Executive Master eCommerce Management | Business Innovation Master | MSc

I am driven by my personal growth and of people/contexts that surround me.

I followed a professional path in Valentino Fashion Group and Luxottica during which, thanks to the ability to understand different businesses and interests, I was able to succeed in Operations, Merchandising and Retail.

These organizations have exploited my ability to mediate and translate needs/constraints into practice, assigning me to Project Management roles.

Luxottica relied on my ability to analyze, to anticipate things and to imagine/implement solutions by appointing me in Supply Chain Management department and assigning me to the Product Management of IoT solutions for Anti-counterfeiting and Retail digitalization.

During this professional path, I also developed my leadership by managing teams to build Processes, Organizations, Systems and Governance Tools.

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