How to Launch a Successful Startup with the Lean Startup FrameworkEstimated Reading Time: just 3 min

Do you have an idea for a new product or service that you think people want? Do you want to avoid wasting time and money on building something that nobody needs? Do you want to learn how to validate your assumptions and iterate your way to success?

If you answered yes to any of these questions, then you need to know about the lean startup framework. This is a methodology that helps entrepreneurs and innovators create and grow startups in a fast and efficient way. The lean startup framework is based on the principles of lean manufacturing, which aim to eliminate waste and increase value for customers1

The lean startup framework consists of three main components: build, measure, and learn. These components form a feedback loop that helps you test your ideas, gather data, and make informed decisions. Let’s take a closer look at each component and how they work together.


The first step of the lean startup framework is to build a minimum viable product (MVP). An MVP is a version of your product that has the minimum features necessary to solve a problem or satisfy a need for your target customers. The purpose of an MVP is not to create a perfect or final product, but to test your assumptions and hypotheses about the market and the customer.

To build an MVP, you need to identify the core value proposition of your product and the key assumptions that you need to validate. For example, if you want to create a new online platform for freelancers, you might assume that:

  • There is a demand for such a platform in the market
  • Freelancers are willing to pay a fee to use the platform
  • The platform can provide a better service than the existing competitors

These are some of the assumptions that you need to test with your MVP. You can use various tools and techniques to build your MVP, such as prototyping, wireframing, landing pages, surveys, interviews, etc. The important thing is to build something that you can show to your potential customers and get their feedback.


The second step of the lean startup framework is to measure the results of your MVP. This means collecting and analyzing data from your customers and the market to see if your assumptions are valid or not2

To measure the results, you need to define the key metrics that indicate the success or failure of your MVP. These metrics should be aligned with your goals and objectives, and they should be actionable, accessible, and auditable2 Some examples of key metrics are:

  • Customer acquisition cost
  • Customer lifetime value
  • Conversion rate
  • Retention rate
  • Revenue
  • Profit

You can use various tools and methods to measure your key metrics, such as analytics, experiments, surveys, interviews, etc. The important thing is to measure what matters and avoid vanity metrics that do not reflect the true value of your product.


The third and final step of the lean startup framework is to learn from the data and feedback that you collected from your MVP. This means interpreting the results and drawing conclusions about your assumptions and hypotheses.

To learn from the results, you need to compare your expected outcomes with your actual outcomes and see if there is a gap or not. If there is a gap, you need to understand why and what you can do to improve. If there is no gap, you need to validate your assumptions and move on to the next stage of development.

Based on your learning, you need to decide whether to persevere, pivot, or perish. Persevere means to continue with your current strategy and product, and scale up your operations. Pivot means to change one or more aspects of your strategy or product, and test a new hypothesis. Perish means to abandon your idea and start over with a new one.

The lean startup framework is a cyclical process that repeats itself until you find a product-market fit, which is the point where your product satisfies a strong market demand. By following this framework, you can reduce the risk of failure, save time and money, and increase the chances of success for your startup.


The lean startup framework is a powerful tool that can help you launch and grow your startup in a fast and efficient way. By following the build-measure-learn cycle, you can test your assumptions, measure your results, and learn from your feedback. This way, you can avoid wasting time and money on building something that nobody wants, and instead focus on creating value for your customers. Whether you want to persevere, pivot, or perish, the lean startup framework can help you make the right decisions and find the product-market fit. Now that you know the basics of the lean startup framework, you are ready to apply it to your own startup idea and see what happens. Good luck! 🚀

Nicola Zaffonato Administrator

Business Strategy | Product Marketing | Executive Master eCommerce Management | Business Innovation Master | MSc

I am driven by my personal growth and of people/contexts that surround me.

I followed a professional path in Valentino Fashion Group and Luxottica during which, thanks to the ability to understand different businesses and interests, I was able to succeed in Operations, Merchandising and Retail.

These organizations have exploited my ability to mediate and translate needs/constraints into practice, assigning me to Project Management roles.

Luxottica relied on my ability to analyze, to anticipate things and to imagine/implement solutions by appointing me in Supply Chain Management department and assigning me to the Product Management of IoT solutions for Anti-counterfeiting and Retail digitalization.

During this professional path, I also developed my leadership by managing teams to build Processes, Organizations, Systems and Governance Tools.

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