Lean Startup – Stage 2: Searching for Product/Market FitEstimated Reading Time: just 1 min

Lean Start-up Framework is based on a lifecycle every successful new company/product goes through.

The second stage is called Searching for Product/Market Fit.

The focus is on building a product in collaboration with the customers and, in the process, to build a community.

The basis for doing this is the Minimum Viable Product.

Once a company sells the MVP, it finds the Early Adopters. These are the main actors of this stage since they are the customers in my Target Segment that feel the problem the most.

The company must then

1. Formulate some hypothesis on the functionalities to be added to the MVP. This has to be done by talking with Early Adopters and members of the Target Segments through Customer Interviews and Polls. Useful tools for online Customer Interviews and Polls are

  • Qualaroo
  • Zendesk
  • Customerly
  • Survicate
  • Qerzy
  • Type Forms
  • Google Forms
  • Survey Monkey
  • Jot Form
  • Zoho Survey

2. Validating the additional functionalities. This has to be done by

  • Building some prototypes of the additional functionalities
  • Talking with Early Adopters and members of the Target Segments before and after they tested the functionalities, possibly
    • Recording Early Adopters and members of the Target Segments while they perform Test Sessions
    • Running Usability Tests

3. Iterating the process for as long as it takes to reach a match between the Product and the Market

The Output of this stage is called Product/Market Fit.

The Product/Market Fit is a stage where the company sees:

  • New Customers asking for the Product
  • High Lead Generation
  • High Retention rate
  • High Values in Net Promoter Score (NPS)
  • Organic Virality

This means that the company found a market where it can operate with a product/service that can satisfy a target.

Moreover, during this stage, the company learned how to sell the product/service during the previous stages and it is ready to go hunting for a mass market.

Stage 3 – Searching for Channel/Product Fit

Congratulations, you are now a yellow belt and BLACK BELT is almost there!

You cannot stop now, “We make sacred pact. I promise teach Lean Startup to you, you promise learn. I say, you do, no questions.”

Therefore, now you will learn Stage 3 – Searching for Channel/Product Fit.

Nicola Zaffonato Administrator

Business Strategy | Product Marketing | Executive Master eCommerce Management | Business Innovation Master | MSc

I am driven by my personal growth and of people/contexts that surround me.

I followed a professional path in Valentino Fashion Group and Luxottica during which, thanks to the ability to understand different businesses and interests, I was able to succeed in Operations, Merchandising and Retail.

These organizations have exploited my ability to mediate and translate needs/constraints into practice, assigning me to Project Management roles.

Luxottica relied on my ability to analyze, to anticipate things and to imagine/implement solutions by appointing me in Supply Chain Management department and assigning me to the Product Management of IoT solutions for Anti-counterfeiting and Retail digitalization.

During this professional path, I also developed my leadership by managing teams to build Processes, Organizations, Systems and Governance Tools.

follow me
Sharing is Caring!
search previous next tag category expand menu location phone mail time cart zoom edit close